Hebben jullie deze update al?

The video leverages a common user behavior (discovering new app features or recipes) and presents it in a relatable, "in-the-moment" way. The "mom hack" and "cooking hack" hashtags, combined with the demonstration of a useful app feature, likely resonated with the target audience.

The creator shows how she uses the MomPlan app to find and organize recipes, specifically a chicken teriyaki noodle recipe. She navigates through the app, views ingredients, and saves the recipe to her collection.