ive been cooking for 2 YEARS and now i see THIS??

@cookingwithkaya43

1.3K followers · usually 5.8K views a post

Views

58.7K

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453

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SoundTikTok sound · Mozart/Requiem "Lacrimosa"(1394506)

Promoted product

Gustino

Download Gustino: Recipe & Meal Planner by Avalanche Factory on the App Store. See screenshots, ratings and reviews, user tips, and more apps like Gustino:…

12 videos

Why it worked

The video leverages a relatable emotion (surprise/disbelief) and a common interest (cooking) to introduce a useful app. The "native mention" format, where the product is discovered organically within the creator's personal experience, makes the promotion feel authentic and less like a direct advertisement.

Summary

The creator expresses surprise and disbelief after discovering the Gustino app, which offers recipes and cooking guidance, despite having been cooking for two years. The video shows the creator navigating the app, viewing a cheesecake recipe, and interacting with the "Start cooking" feature.

Structure

1Creator expresses shock at discovering Gustino app
2Creator shows the Gustino app interface
3Creator navigates to a cheesecake recipe
4

Original caption

Who was going to tell me? #CookingHacks #gustino #cookingapp

More from @cookingwithkaya43

Product placement

Gustino (app that provides recipes and cooking instructions) - ACTS, its interface is operated to show recipes and cooking steps, removing it would change what happens in the video. Kookmutsjes (TikTok account that posts food content) - APPEARS, it is a profile name on screen, removing it would not change what happens in the video.