hold up... WHEN did TikTok get this new update?!! 🤯

@linds.cooks

6.3K followers · usually 4.2K views a post

Views

300.1K

Likes

1.5K

Comments

20

Shares

9.3K

SoundTikTok sound · original sound - linds.cooks

Promoted product

Recipe App

Why it worked

The video leverages a common user experience (discovering recipes on TikTok) and highlights a novel, useful feature (direct recipe import) that simplifies a user's workflow, creating surprise and interest.

Summary

The video shows a user reacting with surprise to a new TikTok update that allows users to import recipes directly into a recipe app. The user demonstrates the process of importing a recipe for Honey Garlic Chicken and then viewing its ingredients and cooking instructions within the app.

Structure

1User expresses surprise at a new TikTok update.
2User navigates through a TikTok video showing chicken being cooked.
3User interacts with the share function to import the recipe.
4The recipe app imports the ingredients and displays the recipe for Honey Garlic Chicken.
5User scrolls through the recipe details.

Product placement

TikTok (app): A social media platform where users share videos. It ACTS as the platform for the video content being viewed and interacted with. Removing it would change what happens in the video. Recipe App (app): An application that imports and displays recipes. It ACTS by importing a recipe and displaying its ingredients and instructions. Removing it would change what happens in the video.