Things that happened at our startup this year!!

@albo_app

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SoundTikTok sound · original sound - officialpurequeen7

Promoted product

Albo

Why we built Albo — the personal home for everything you save, so the links, videos and ideas you collect don't disappear into a dozen different apps.

17 videos3 creators

Why it worked

The video uses a relatable and authentic "day in the life" or "founder's journey" narrative, showcasing both the struggles and successes of building a startup. This approach resonates with aspiring entrepreneurs and those interested in the startup ecosystem, making the promotion feel organic rather than overtly salesy.

Summary

This slideshow chronicles the journey of a startup, from its humble beginnings with three friends to growing into a consumer tech company with 60,000 users. It highlights key milestones such as user acquisition struggles, viral growth on TikTok, securing investment, and team expansion.

Structure

1Introduction to the startup's growth journey
2Early struggles with user acquisition and creative solutions
3Celebrating initial launch and early user milestones

Original caption

#startup #Tech #buildinpublic #inspiring #journey

More from @albo_app

Product placement

The video implicitly promotes the startup's app, named 'Albo', through a narrative of its growth and milestones. The creator's bio link directly leads to the app's landing page.

On-screen text

Things that happened at our startup this year!! (spoiler: we went from 3 friends to cofounders of a consumer tech startup) beginnings were tough we had an mvp but we were struggling for users so we went to a London uni and bribed students to download our app lol (with donuts) celebrated our first launch by getting unprofessionally dr*nk with all our best friends (the app was horrible and we had like 2k users at this point but need to celebrate every win) went viral on tiktok, got lots of investor interest & made a quick decision to raise money and quit our jobs continued growing the product, talking to our power users, experimenting with marketing released too many buggy features but kept on going Great idea but the app itself isn't there yet hit 60k users with 0 marketing spend! grew the team got into a founders inc sprint and went to SF!!! (but dw we are still based in London for now) here is to an even better 2026 !!