I've been training for a half marathon this summer so almost every morning starts with a run.

@micahhescott

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SoundTikTok sound · original sound - micahhescott

Promoted product

Papatui

Discover PAPATUI™ by Dwayne Johnson: The ultimate men's skincare and grooming products. Science-backed, clean ingredients for the best care a man deserves.

2 videos2 creators

Why it worked

The video effectively integrates product promotion into a relatable daily routine, showcasing the benefits of the Papatui skincare line for outdoor activities like running. The creator's personal endorsement and clear call to action make the products seem desirable and accessible.

Summary

The creator shares their morning routine for training for a half marathon, emphasizing the importance of sun protection. They demonstrate using Papatui hydrating facial cleanser and Papatui facial moisturizer with SPF 30 before their runs, highlighting the products' lightweight feel and effectiveness.

Structure

1Morning run routine
2Importance of sun protection
3Using Papatui cleanser
4

Original caption

Rain or shine, I’m running with PAPATUI sunscreen on my face. My go to for staying clean, hydrated, protected. @Papatui #ad #PapatuiPartner

More from @micahhescott

Product placement

PAPATUI HYDRATING FACIAL CLEANSER: It ACTS as a facial cleanser that gently cleans, hydrates, and exfoliates. Removing it would change the skincare routine shown. PAPATUI FACIAL MOISTURIZER: It ACTS as a facial moisturizer with SPF 30, providing daily lightweight sun protection. Removing it would change the skincare routine shown. PAPATUI: This is the brand name for both the cleanser and moisturizer. It ACTS as the brand being promoted. Removing it would mean the products are unbranded.

Call to action

You can grab Papatui at Target or Amazon.

On-screen text

PAPATUI HYDRATING FACIAL CLEANSER NETTOYANT VISAGE HYDRATANT HYALURONIC ACID + GLYCERIN + NIACINAMIDE SALICYLIC ACID + CERAMIDES GENTLY CLEANS, HYDRATES & EXFOLIATES FRAGRANCE FREE 8 FL OZ / 236 mL SPF 30 PAPATUI FACIAL MOISTURIZER BROAD SPECTRUM SPF 30 MINERAL SUNSCREEN DAILY LIGHTWEIGHT SUNSCREEN + NIACINAMIDE + HYALURONIC ACID FRAGRANCE FREE 2.5 FL OZ / 75 mL (236 mL) (75 mL)

Transcript

I've been training for a half marathon this summer so almost every morning starts with a run. Since I'm usually out there short-less in the sun, protecting my skin has become part of the routine too. Before I head out, I wash up with the Papatui hydrating facial cleanser and then finish with the Papatui facial moisturizer with SPF 30. It takes 60 seconds, it feels super lightweight and it doesn't leave my skin greasy. If you're spending time outside this summer, don't skip the SPF. You can grab Papatui at Target or Amazon.