It's officially summertime in New York, which means it's time to up the miles.

@bonsanemera

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Dove Men+Care 2-in-1 Shampoo and Conditioner https://www.dove.com/us/en/men-care.html ↗

Why it worked

The video successfully integrates a brand partnership into a relatable lifestyle vlog, making the product feel like a natural part of the creator's routine rather than a forced advertisement.

Summary

A runner demonstrates his post-run routine in New York City, highlighting the use of Dove Men+Care 2-in-1 shampoo to manage hair after a sweaty workout. He also encourages viewers to join a specific challenge on the Strava app to earn a reward.

Structure

1Introduction to summer running in NYC
2Problem: sweat and messy hair after a run
3Solution: Dove Men+Care 2-in-1 product demo
4Explanation of product benefits
5Call to action for the Strava challenge

Product placement

The Dove Men+Care 2-in-1 Shampoo and Conditioner bottle is shown clearly in the shower and held by the creator.

Call to action

Original caption

#DoveMenPartner The summer miles are up and the post-run routine hair just got an upgrade w/ @dovemencare 2-in-1. Join the @dovemencare Any Steps Count Challenge on @Strava , complete a 5K by July 21, and unlock an exclusive Dove Men+Care Hair reward #DoveMenHair

More from @bonsanemera

Their other posts in the index, biggest breakout first.

Join the Dove Men+Care Any Step Counts Challenge on Strava.

On-screen text

THE PERFECT POST-RUN ROUTINE #DoveMenPartner

Transcript

It's officially summertime in New York, which means it's time to up the miles. And today I'm partnering with Dove Men+Care to show you the perfect post-run routine in the summer heat. Summer training has officially started for me and today I'm completing the Dove Men+Care Any Step Counts Challenge on Strava, which means I get to run a 5K in my favorite city in the world. New York City humidity is no joke and by the time I'm done, my hat is drenched with sweat and my hair looks a mess underneath. That's when my post-run routine with my Dove Men+Care 2-in-1 Shampoo and Conditioner comes in. Thanks to its Protein Power Technology, it reconnects broken protein bonds and leaves my hair feeling stronger after. Shampoo and conditioner in one bottle. What more could you need? It's quick and effective, which means I get to my post-run rice bowl faster too. Join the Dove Men+Care Any Step Counts Challenge on Strava. You'll unlock an exclusive hair award offer on the 2-in-1 Shampoo Conditioner.