I'll be out all day in the sun this afternoon, meaning I need to prep my skin for the day ahead.

@itsjessnicole

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SoundTikTok sound · original sound - itsjessnicole

Promoted product

Rodan + Fieldsrodanandfields.com

Rodan + Fields skincare + haircare regimens use innovative formulas and technologies to give you real visible results and the best skin + hair of your life.

Why it worked

The video uses a relatable 'get ready with me' format that naturally integrates the product demonstration, making the advertisement feel like helpful, authentic advice.

Summary

The creator demonstrates her morning skincare routine using four specific products from the Rodan + Fields REDEFINE line. She highlights the benefits of each product and encourages viewers to purchase them on the brand's website.

Structure

1Introduction to the morning skincare routine
2Demonstration of the clay cleanser
3Application of the toner
4Application of the vitamin C serum

Original caption

#RFPartner #Ad I love having a routine that feels intentional, while still being simple enough for my everyday routine!✨ Products used: - REDEFINE Daily Clay Cleanser - REDEFINE Pore Refining Toner - Pure C Serum - REDEFINE Triple Defense Cream SPF 30 You can shop @RodanandFields online at RodanandFields.com! #MorningSkincare #FaceCleanser #VitaminCSerum

More from @itsjessnicole

Product placement

Rodan + Fields (a) ACTS: the creator demonstrates the application of four specific products from their REDEFINE line, explains their benefits, and directs viewers to their website to shop. Removing this would remove the entire purpose of the video.

Call to action

shop online at RodanandFields.com

On-screen text

Morning Skincare Ft. Rodan + Fields #RFPartner 1. Daily Clay Cleanser 2. REDEFINE Pore Refining Toner 3. Pure C Serum 4. Triple Defense Cream Broad Spectrum SPF 30

Transcript

I'll be out all day in the sun this afternoon, meaning I need to prep my skin for the day ahead. That's why I'm partnering with Rodan and Fields to show you my full morning skincare routine. First is the daily clay cleanser. And y'all, I love this cleanser because it actually doubles as a clay mask while exfoliating and improving tone and texture. And one step I'll never ever skip is my toner. It literally removes anything I would have missed when I was cleansing and preps my skin for the steps that follow. Next is my vitamin C serum, which I never skip in the mornings. And this is the purest form of vitamin C. And just look at the glow right after this. Now for moisturizers, it depends if I'm doing my morning or evening routine. We're obviously doing our morning routine, so I'm going in with the triple defense cream and it also has SPF 30. The skin speaks for itself. Like, please, let's get into this glow. And I love that Rodan and Fields is a brand that's built around women-backed science. So make sure to refresh your routine and shop online at RodanandFields.com.