#ad one ingredient, many uses!

@peggy_shoo

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SoundTikTok sound · Ipanema Beach

Promoted product

Arm & Hammer Advance White toothpaste

Specially formulated with Stain Defense Technology™ that helps gently remove stains and prevent new ones from setting Delivers a 2 Shades Whiter Smile† Contains Peroxide for extra whitening power that does not damage enamel Fluoride toothpaste that helps protect against cavities and control tartar Clean Mint Flavor Naturally powered by ARM & HAMMER Baking Soda, our toothpaste goes beyond cleaning, to give you stronger, healthier teeth and gums. All ARM & HAMMER Toothpastes: Are formulated with 100% pure ARM & HAMMER Baking Soda Deep clean throughout your mouth, in between teeth and along the gum line Neutralize harmful acids that weaken and erode enamel Remove up to 3x MORE plaque in hard-to-reach areas* Are less abrasive than other toothpastes** *compared to a leading toothpaste **data on file †with 6 weeks regular brushing

3 videos3 creators

Why it worked

The video effectively uses a surprising connection between a common household item (baking soda) and a personal care product (toothpaste) to create an engaging and memorable narrative. The soft-sell approach and clear demonstration of benefits make it relatable and persuasive.

Summary

The creator highlights that Arm & Hammer Baking Soda, commonly used in baking, is also an ingredient in Arm & Hammer Advance White Toothpaste. She demonstrates using the toothpaste, explaining it helps remove stains for a whiter smile.

Structure

1

Original caption

#ad | who knew that the baking soda in my cookies is also in my @ARM & HAMMER™ Toothpaste ?! 🦷🪥 Arm & Hammer Advance White Toothpaste has been my go-to for helping to remove stains and getting a noticeably whiter, brighter smile 😊 #whiteningtoothpaste #teethwhitening #bakingsoda #whitenteeth

More from @peggy_shoo

Product placement

Arm & Hammer Baking Soda (ACTS - used as an ingredient in baking, though not shown in the video, its use is implied by the context of baking cookies and the creator's statement about one ingredient having many uses; removing it would change the context of the video) Arm & Hammer Advance White Toothpaste (ACTS - shown being used for brushing teeth, and the creator speaks about its benefits; removing it would remove the product being promoted) Arm & Hammer (APPEARS - logo on the baking soda box and toothpaste tube; removing it would not change what happens in the video)

Call to action

give Arm & Hammer toothpaste a try

On-screen text

#ad one ingredient, many uses! #ad #ad #ad #ad #ad #ad #ad Advance White #ad #ad #ad #ad #ad

Transcript

who knew that the baking soda in my cookies is also in my @ARM & HAMMER™ Toothpaste ?! 🦷🪥 Arm & Hammer Advance White Toothpaste has been my go-to for helping to remove stains and getting a noticeably whiter, brighter smile 😊 #whiteningtoothpaste #teethwhitening #bakingsoda #whitenteeth