#AD POV: packing for vacation in under 5 minutes with Arm & Hammer

@onlinewithemi

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SoundTikTok sound · Coffee Shop Vibes (Lofi)

Promoted product

Arm & Hammer Advance White toothpaste

Specially formulated with Stain Defense Technology™ that helps gently remove stains and prevent new ones from setting Delivers a 2 Shades Whiter Smile† Contains Peroxide for extra whitening power that does not damage enamel Fluoride toothpaste that helps protect against cavities and control tartar Clean Mint Flavor Naturally powered by ARM & HAMMER Baking Soda, our toothpaste goes beyond cleaning, to give you stronger, healthier teeth and gums. All ARM & HAMMER Toothpastes: Are formulated with 100% pure ARM & HAMMER Baking Soda Deep clean throughout your mouth, in between teeth and along the gum line Neutralize harmful acids that weaken and erode enamel Remove up to 3x MORE plaque in hard-to-reach areas* Are less abrasive than other toothpastes** *compared to a leading toothpaste **data on file †with 6 weeks regular brushing

3 videos3 creators

Why it worked

The video effectively combines a relatable "packing for vacation" scenario with a clear product promotion, using a native mention format with a discount offer to incentivize purchase.

Summary

The video shows a creator quickly packing a suitcase for vacation, highlighting Arm & Hammer Advance White toothpaste as a travel essential. It also mentions a discount on Arm & Hammer baking soda toothpaste and encourages viewers to purchase it.

Structure

1Packing suitcase quickly

Original caption

Baking soda toothpaste lovers, this coupon’s for you💌 $1.50 off any A&H toothpaste at any major retailer🚗 #bakingsodatoothpaste #coupon #oralhealth #bakingsoda #armandhammer

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Product placement

Arm & Hammer Advance White toothpaste: ACTS - it is shown being used to brush teeth, and its benefits (whiter smile) are described. Removing it would change the video's message. Arm & Hammer baking soda toothpaste: ACTS - it is mentioned as a product that can be purchased with a discount, and its benefits are described. Removing it would change the video's message.

Call to action

Grab yours at your favorite retailer or shop the link in my bio!!

On-screen text

#AD POV: packing for vacation in under 5 minutes with Arm & Hammer Swimsuits? Check Cute outfits? Check Chargers? Obviously I've partnered with Arm and Hammer toothpaste because it's one travel essential I always make room for *Excluding trial + travel* Plus you can get $1.50 off any Arm and Hammer baking soda toothpaste at any retailer for a limited time It's powered by baking soda to help sweep away plaque and stains and Advance White gives me a noticeably whiter brighter smile so it's obviously coming with me wherever I go favorite retailer Grab yours at your favorite retailer Buy at your favorite retailer Or shop the link in my bio!! before your next trip

Transcript

POV: packing for vacation in under 5 minutes with Arm & Hammer Swimsuits? Check Cute outfits? Check Chargers? Obviously I've partnered with Arm and Hammer toothpaste because it's one travel essential I always make room for *Excluding trial + travel* Plus you can get $1.50 off any Arm and Hammer baking soda toothpaste at any retailer for a limited time It's powered by baking soda to help sweep away plaque and stains and Advance White gives me a noticeably whiter brighter smile so it's obviously coming with me wherever I go Grab yours at your favorite retailer Buy at your favorite retailer Or shop the link in my bio!! before your next trip

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