Saddle Club

@varietyhour_

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SoundTikTok sound · Saddle Club

Why it worked

The video leverages nostalgia for "The Saddle Club" franchise and features a recognizable actress, appealing to a specific fan base. The behind-the-scenes format creates a sense of intimacy and authenticity, while the beautiful setting and horses add visual appeal.

Summary

This video shows behind-the-scenes footage of a photoshoot for "The Saddle Club" franchise, featuring actress Lara Jean Marshall. The shoot took place at the Angel Lodge Equine Guardians horse rescue, highlighting the rescue horses and volunteers.

Structure

1Introduction to the photoshoot BTS
2Travel to the Mornington Peninsula
3Introduction of Lara Jean Marshall and "The Saddle Club"
4Photoshoot at Angel Lodge Equine Guardians
5Highlighting the rescue horses and volunteers
6Themes of confidence and girlhood

Product placement

Saddle Club (TV show/franchise) - appears as a logo and is the subject of the photoshoot. Removing it would change the video's topic. Lara Jean Marshall (actress) - appears as a person in the video. Removing her would change the video's content. Angel Lodge Equine Guardians (horse rescue) - appears as an Instagram handle and is the place where the photoshoot is taking place. Removing it would change the video's context.

On-screen text

Saddle Club photoshoot BTS

Original caption

Saddle Club girls rise up!! we had so much fun shooting with @Lara Jean Marshall 🐴🐴 #saddleclub #thesaddleclub #horsetok #horsegirl #larajeanmarshall

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Transcript

I am the social media coordinator at variety hour and today I'm bringing you along for a photoshoot BTS. We headed down to the Mornington Peninsula because we were shooting with the one and only Lara Jean. You might know her as Lisa, the star of The Saddle Club. And we just had the most amazing day. Lara Jean volunteers at this horse rescue called Angel Lodge Equine Guardians and we thought what better place to shoot than in her natural habitat. All of the horses that you see are rescues and they now live here and get to live their life to the fullest, taken care of by all of the wonderful volunteers. Our day was filled with themes of confidence and girlhood and we got some incredible content and some amazing photos that we can't wait for you to see. Lara Jean volunteers at this horse rescue called Angel Lodge Equine Guardians and we thought what better place to shoot than in her natural habitat. All of the horses that you see are rescues and they now live here and get to live their life to the fullest, taken care of by all of the wonderful volunteers. Our day was filled with themes of confidence and girlhood and we got some incredible content and some amazing photos that we can't wait for you to see.