CENTRAL VALLEY CITIES COULD LAND 7 BREW COFFEE'S FIRST CALIFORNIA LOCATIONS

@sellinggreaterfresno

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SoundTikTok sound · original sound - Armando Alvarez-Cruz

Promoted product

7 Brew Coffee

Visit 7 Brew for an elevated coffee drive-thru experience.

7 videos7 creators

Why it worked

The video leverages the popularity of Dutch Bros and Starbucks to create intrigue around a lesser-known competitor, 7 Brew Coffee. By highlighting rapid growth and strong financial performance, it taps into consumer interest in emerging brands and potential new local businesses.

Summary

This video announces the potential arrival of 7 Brew Coffee, a fast-growing coffee chain, to Clovis, California, highlighting its rapid expansion and strong financial performance compared to competitors like Dutch Bros and Starbucks. It details the proposed location and asks viewers if they would try the new coffee shop.

Structure

1Introduction of 7 Brew Coffee as a rival to Dutch Bros
2Explanation of 7 Brew's business model and rapid growth
3Comparison of 7 Brew's sales performance against Dutch Bros and Starbucks

Original caption

7 Brew Coffee, Dutch Bros’ biggest rival, could be coming to Clovis. If you’ve never heard of 7 Brew, here’s why that matters. They run the same drive-thru-only model as Dutch Bros. A massive menu of creative drinks and a cult-like following that keeps growing. In 2025 alone, they opened 281 new locations. That’s nearly one new store every single day. On a per-store basis, they out-earn both Dutch Bros and Starbucks in average annual sales. Now they’ve proposed their first California locations, and Clovis is on the list. The proposed site sits at the corner of Shaw and Clovis avenues, right between McDonald’s and El Pollo Loco. Nothing has been approved yet. But if it moves forward, Clovis could land one of the first 7 Brew locations in the entire state. Would you try 7 Brew? Let me know in the comments👇🏻

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On-screen text

CENTRAL VALLEY CITIES COULD LAND 7 BREW COFFEE'S FIRST CALIFORNIA LOCATIONS 7 Brew Coffee, Dutch Bro's biggest rival, could be coming to Clovis FLAVORS Almond Banana Blackberry Blue Raspberry Brown Sugar Cinnamon Cane Sugar Caramel Cherry Chocolate Macadamia Coconut Cupcake Dark Chocolate Guava Hazelnut Irish Cream Kiwi Lavender Lime Mango Orange Passion Fruit Peach Peppermint Pineapple Pomegranate Raspberry Salted Caramel Strawberry Toasted Marshmallow Vanilla Watermelon White Chocolate Pink Paradise LEMONADE Heatwave 7 ENERGY ORANGE + LIME + PEACH 7 Brew DRIVE THRU COFFEE "7 Brew opened 281 new locations in 2025 - the largest single-year expansion in the brand's history," as noted by Seven Brew Menu Coffee. IN 2025 ALONE, THEY ADDED 281 NEW LOCATIONS. THAT'S NEARLY ONE NEW STORE EVERY SINGLE DAY. Comparison of Individual Location Financial Performance Average Unit Volume (AUV) per Location Starbucks $1.8M Dutch Bros $2.1M Metric Dutch Bros (BROS) Starbucks (SBUX) Average Unit Volume (AUV) $2.1 million $1.8 million Physical Space (Footprint) Small drive-thru kioks (~1,000 sq ft) Large sit-down cafes (~2,000- 3,000 sq ft) Sales per Square Foot Extremely High Moderate Primary Digital Ordering Driver Dutch Rewards (72% of transactions) Starbucks Rewards (57% of US sales) DUTCH BROS AND STARBUCKS IN AVERAGE ANNUAL SALES. WHAT WE LOVE Dutch Bros is becoming a formidable competitor to Starbucks by capitalizing on operational efficiency, Gen Z appeal, and a superior drive-thru customer experience. While Starbucks operates as an international coffeehouse empire, Dutch Bros thrives by positioning itself as a fast, high-energy drive-thru alternative that avoids the pricing and operational friction points currently troubling its larger rival. SOME ARE CALLING THEM DUTCH BROS' COMPETITION THE PROPOSED SITE Shaw Avenue Clovis Avenue THE CORNER OF SHAW AND CLOVIS AVENUE. APPROVED YET, HAPPENS, CLOVIS GETS ONE OF THE LOCATIONS IN THE ENTIRE STATE. NOW, IF YOU'RE A DUTCH BROS FAN, WOULD YOU TRY 7 BREW COFFEE? Leave a comment! LEAVE A COMMENT IN THE COMMENTS