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@allstarsteven — 40x breakout selling wearable refrigerator vest | Overshot

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39.6×Talking HeadBefore / After hookLifestyle

Hook

I GAVE HIM A REFRIGERATOR VEST

@allstarsteven

461.3K followers · usually 8.7K views a post

Views

332.8K

Likes

23.9K

Comments

470

Shares

3.8K

Promoted product

wearable refrigerator vest

Why it worked

The video taps into the universal desire for comfort during hot weather and showcases an innovative, practical product in a relatable, personal context. The positive reaction from the father-in-law adds authenticity and appeal.

Summary

The creator gifts their father-in-law a wearable refrigerator vest to test during a hot summer. The father-in-law tries it on and finds it surprisingly cool and comfortable, giving it a thumbs up.

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Transcript, structure and on-screen text

5 beats, a 58-word transcript and 1 lines of on-screen text — the parts you need to write your own version.

Create a free account to see the full breakdown

Original caption

Would you wear something like this in the summer? Stay tuned 👉 @allstarsteven #Japan #JapanTravel #JapaneseProducts #Tech #JapanFinds

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