DO NOT ENTER WITH ADULT MONEY

@allstarsteven

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SoundTikTok sound · original sound - allstarsteven

Promoted product

Itoya

2 videos2 creators

Why it worked

The video taps into the relatable desire for organization and the aesthetic appeal of well-curated stationery, presenting a visually satisfying tour of a unique store that sparks curiosity and a sense of discovery.

Summary

The creator visits Itoya, a 12-floor stationery store in Ginza, Tokyo, showcasing the vast array of pens, paper, and other items. They express how the store's organized and seemingly essential products make shopping feel productive, leading them to mentally budget for pens despite not writing much.

Structure

1Introduction to Itoya store and its vastness
2Showcasing various stationery items like pens, paper, and planners
3Creator's reflection on the store's appeal and feeling of productivity
4Highlighting the extensive pen selection and the decision-making process

Original caption

This is Itoya in Ginza, 12 floors of pens, paper, planners, and tiny objects that somehow all feel necessary. What stationery item gets you every time? Comment JAPAN and I’ll send you my Japan travel recs 🇯🇵 Stay tuned 👉 @allstarsteven #JapanTravel #TokyoTravel #JapanTrip #StationeryAddict #Stationary

More from @allstarsteven

Product placement

Itoya: This is a store that sells stationery and other goods. It ACTS as the location for the video. Removing it would change what happens in the video. Uni-ball: This is a brand of pens. It APPEARS on packaging. Removing it would not change what happens in the video. Sakura: This is a brand of art supplies. It APPEARS on packaging. Removing it would not change what happens in the video. Pentel: This is a brand of pens. It APPEARS on packaging. Removing it would not change what happens in the video. Pilot: This is a brand of pens. It APPEARS on packaging. Removing it would not change what happens in the video. KOKUYO: This is a brand of stationery. It APPEARS on packaging. Removing it would not change what happens in the video. Midori: This is a brand of stationery. It APPEARS on packaging. Removing it would not change what happens in the video. LIFE: This is a brand of stationery. It APPEARS on packaging. Removing it would not change what happens in the video. Maruman: This is a brand of stationery. It APPEARS on packaging. Removing it would not change what happens in the video. NICHOL: This is a brand of art supplies. It APPEARS on packaging. Removing it would not change what happens in the video. ACID-FREE: This is a type of paper. It APPEARS on packaging. Removing it would not change what happens in the video. DEPT. 81: This is a website/brand associated with the creator. It APPEARS in the creator's bio link. Removing it would not change what happens in the video.

Call to action

Comment JAPAN and I’ll send you my Japan travel recs 🇯🇵 Stay tuned 👉 @allstarsteven

On-screen text

DO NOT ENTER WITH ADULT MONEY

Transcript

I came here for one thing That was the first mistake This place has 12 floors 12 floors 12 pens, paper, planners, stamps cards, desk stuff just entire floors of things that somehow feel necessary and that's a dangerous part It doesn't feel like shopping it feels productive like I'm not wasting my money I'm becoming organized and suddenly you're comparing shades of like it's an important life decision I don't even write that much but in here I'm apparently one notebook away from having my life together I came here to browse now I'm mentally budgeting for pens which is not the day was