You're Supposed to Put Wet Stuff in This Japanese Pouch

@allstarsteven

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SoundTikTok sound · original sound - allstarsteven

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+60.8K views over 5.9d · ~10.3K/day · 6 observations

Promoted product

Atomey

Why it worked

The video effectively uses a common travel pain point (wet toiletry bags) and presents a novel solution with a clear demonstration, making it relatable and informative for viewers interested in travel hacks.

Summary

The video demonstrates a Japanese waterproof pouch designed for toiletries, contrasting it with a regular plastic bag. It shows the pouch's water-repellent exterior and its ability to contain moisture from the inside, suggesting it's a superior travel solution.

Structure

1Introduction to the problem of wet toiletry bags
2Demonstration of the Japanese pouch's water-repellent exterior
3Testing the pouch's ability to contain internal moisture
4Comparison with a regular plastic bag
5Overnight test and reveal of the pouch's effectiveness

Original caption

You’re Supposed to Put Wet Stuff in This Japanese Pouch. Would you actually use this? Stay tuned 👉 @allstarsteven #JapanTravel #JapanFinds #JapaneseProducts #TravelHacks #TravelEssentials

More from @allstarsteven

Product placement

Atomey: it ACTS - it is a waterproof pouch that is demonstrated to keep items inside dry. Removing it would change what happens in the video. Ziploc: it APPEARS - it is a regular plastic bag used for comparison. Removing it would not change what happens in the video.

Call to action

Stay tuned 👉 @allstarsteven

On-screen text

You're Supposed to Put Wet Stuff in This Japanese Pouch

Transcript

You're supposed to put wet stuff in this Japanese pouch. Your toiletry bags get all gross and wet when you travel. Apparently Japan made a bag to fix that. The outside is water repellent, like, water just falls right off. But somehow moisture from inside can still escape. So yeah. I need to actually see if this works. I'm going to get these completely wet, put some in a regular plastic bag, pouch and leave them overnight. Alright, next morning. Plastic bag first. Now this one. Okay. That's actually kind of genius.