I HAD TO EAT

@jaycutler

1.8M followers · usually 61.3K views a post

Views

1.6M

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122.4K

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SoundTikTok sound · Human - Instrumental Version

Why it worked

The video leverages the creator's established persona as a legendary bodybuilder, offering a glimpse into his preparation and mindset, which resonates with his audience.

Summary

Bodybuilder Jay Cutler discusses his weight management strategy, needing to eat to maintain his physique. He then prepares for a competition, showing his physique and posing.

Structure

1Discussing weight maintenance
2Preparing for a competition
3Showing physique
4Posing on stage

Product placement

Muscletech RED (appears on jacket, likely a brand logo, does not act, removing it would not change video content)

On-screen text

I HAD TO EAT TO KEEP MY WEIGHT LIKE 264lb RIGHT NOW WHICH IS WHAT I PLANNED 265-268lb WHICH IS WHAT I PLANNED PRETTY TORN UP SOME FISH SO LET'S TURN THE GRILL ON. DRINKING A LITTLE BIT, JUST TO GET IT DOWN. BUT I'M REALLY TO DRINKING SOMETHING TONIGHT. YEAH READY TO SHOW THE NEW PACKAGE.

Transcript

I had to eat to keep my weight like 264lb right now which is what I planned 265 to 268lb which is what I planned pretty torn up some fish so let's turn the grill on. Drinking a little bit, just to get it down. But I'm really looking forward to drinking something tonight. Yeah. Ready to show the new package.