Anthemy

@cbeautymall

35.9K followers · usually 2.6K views a post

Views

79.5K

Likes

8.2K

Comments

43

Shares

630

SoundTikTok sound · original sound - .lailaslvr

Promoted product

Anthemy

Why it worked

The visually appealing and unique product design, combined with the interactive call to action encouraging user engagement in the comments, likely drove interest and shares.

Summary

This TikTok post showcases the Anthemy eyeshadow palette, highlighting its unique custom case and 30 blendable shades. It encourages viewers to share their desired shade combinations in the comments.

Structure

1Introduction of the Anthemy eyeshadow palette
2Showcasing the unique custom case
3Displaying the 30 single shades
4Demonstrating color play and layering
5Call to action for shade combination ideas

Product placement

Anthemy (ACTS): This is the brand of the eyeshadow palette being shown and swatched. Removing it would mean the video has no subject. CBeautyMall (APPEARS): This is the creator's handle, visible on the eyeshadow palette itself. Removing it would not change what happens in the video.

Original caption

Heard it took a year and a half just to develop the custom case—and with 30 single shades to mix, match, and layer, this is free-form color play at its finest. ✨ Drop your dream shade combo in the comments—what are you building? ✨ #Anthemy #CBeautyMall #creativemakeup #eyeshadow #altmakeup