Why it worked
The video leverages a highly visual and interactive customization process, appealing to users' desire for personalized products. The "swirl" effect is visually engaging, and the clear, step-by-step instructions make the process seem easy and accessible.
Summary
This video demonstrates how to create a custom-scented LANEIGE Lip Sleeping Mask Swirl on Amazon. Users can select two scents from a variety of options to create their unique blend, which is then added to their cart for purchase.