Unbrush just released their brand new Nightmare Before Christmas collaboration.

@iamsk8bordb

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SoundTikTok sound · original sound - iamsk8bordb

Promoted product

Unbrush

FHI Heat x NBC UNbrush® Disney's Tim Burton Jack Skellington glow-in-the-dark Halloween Town design with 105 DuoFlex™ bristles for pain-free detangling, wet or dry.

3 videos

Why it worked

The creator leverages a popular seasonal IP (Nightmare Before Christmas) to make a functional everyday item feel like a collectible, creating urgency through the mention of limited stock.

Summary

The creator showcases a new limited edition Nightmare Before Christmas collaboration from the hairbrush brand Unbrush. He highlights the design details of the Jack, Sally, and Oogie Boogie brushes and encourages viewers to purchase them before they sell out.

Structure

1Introduction of the new collaboration
2Showcasing the three brush designs
3Highlighting design details and glow-in-the-dark feature
4Urgency regarding limited stock

Original caption

oh these ones are so much nicer #unbrush #jackskellington #nightmarebeforechristmas #thenightmarebeforechristmas #tiktokshopblackfriday

More from @iamsk8bordb

Product placement

Unbrush (a hairbrush brand): (a) ACTS — the creator demonstrates the product, shows the packaging, highlights the design details, and explains that it is better than last year's version. Removing this would change the entire video. Disney's The Nightmare Before Christmas: (b) APPEARS — used as a theme for the product collaboration. Removing this would change the aesthetic but not the product being sold.

Call to action

I'll tell you what I'll leave a link for you on this video.

On-screen text

Unbrush UNTANGLE UNKNOT UNDO Disney Tim Burton's THE NIGHTMARE BEFORE CHRISTMAS KING JACK Glow-In-The Dark! SALLY OGGIE BOOGIE

Transcript

Unbrush just released their brand new Nightmare Before Christmas collaboration. And this is way better than last year. So starting out you get Jack who's that nice orange and black. Look at the details on this thing. Then you get Sally who's that nice purple and black. Oh my goodness this looks insane. And then of course is green you got Oogie Boogie. We got to pop this one out so you guys can see. So much better than last year's version. Even down to the design on the handle. And my girl is definitely a spooky year-round kind of person that's why I got all three of them. And now I'm glad I did because are you kidding me? Look at these freaking details. And they glow in the dark. They're running a limited time sale on them right now. The problem is they're selling out super quick. If you know anybody who's a big fan of Nightmare Before Christmas then I'll tell you what I'll leave a link for you on this video. Just make sure you get your hands on them before they sell out again.