What to expect from Selfridges frag

@toyosi.ox

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SoundTikTok sound · original sound - toyosi.ox

Promoted product

Selfridges Fragrance Advent Calendar 2026selfridges.com ↗

Why it worked

The video taps into consumer anticipation for holiday products by revealing a leaked list of desirable brands for a popular advent calendar. This creates a sense of exclusivity and urgency, encouraging engagement through comments and shares.

Summary

The creator shares a leaked list of brands expected to be featured in the Selfridges Fragrance Advent Calendar for 2026. She expresses excitement about the potential lineup, noting that the list has not been officially confirmed by Selfridges.

Structure

1Introduction to Selfridges Fragrance Advent Calendar 2026
2Discovery of a leaked brand list on a beauty blog
3Listing of the potential brands included
4Creator's personal excitement and anticipation for the calendar
5Call for viewer opinions on the leaked list

Product placement

Selfridges: ACTS - it is the retailer selling the advent calendar. Removing it would change what happens in the video. selfridges.com: ACTS - it is the website where the advent calendar will be available. Removing it would change what happens in the video.

Original caption

Selfridges Fragrance advent Calendar 2026. These are the brands we might be getting from Selfridges Advent Calendar. This list had not been officially announced by Selfridges yet but this is an insider scoop and it’s looking really good. What do we think of this list? #selfridges #fragranceadventcalendar #adventcalendar2026 #fragrance #perfumetiktok

More from @toyosi.ox

On-screen text

BRANDS TO EXPECT IN SELFRIDGES FRAG CALENDAR 2026 Selfridges The Fragrance Haul Advent Calendar 2026 - Features 12 drawers Brands included: Ex Nihilo Fragrance du Bois Mind Games Le Labo Initio Thameen Ormonde Jayne Penhaligon's Liquides Imaginaires V Canto Will be available here: selfridges.com Tags: Advent Calendars 2026 Beauty Advent Calendars Selfridges Advent Calendar

Transcript

What to expect from Selfridges frag 00:01 What to expect from Selfridges fragrance advent calendar for 2026. 00:05 Everyone has been talking about how Selfridges as 00:06 strange the advent calendar run. 00:07 And just this morning when I was doing my fragrance 00:10 journalism, I came across this website called the beauty detective. 00:13 And they've just made a post just this morning 00:15 and I just had to share with you guys. 00:17 The brands that I expect from Selfridges fragrance advent calendar for 2026. 00:22 And let me tell you, these brands look really, really juicy. 00:25 This list has not been confirmed by Selfridges yet. 00:27 But I saw this and I just had to share with you guys. 00:30 Selfridges The Fragrance Haul Advent Calendar 2026 - Features 12 drawers 00:30 Brands included: 00:30 Ex Nihilo 00:30 Fragrance du Bois 00:31 Mind Games 00:31 Le Labo 00:31 Initio 00:32 Thameen 00:32 Ormonde Jayne 00:32 Penhaligon's 00:33 Liquides Imaginaires 00:33 V Canto 00:34 Mind Games 00:35 Ex Nihilo 00:36 Fragrance du Bois 00:37 but I really hope they put something interesting from fragrance 00:38 and I'm definitely getting one because I really love that brand. 00:41 These brands actually come out from the advent calendar. 00:44 But these are all the brands that I saw on the website that we are expecting 00:47 from Selfridges advent calendar. 00:49 Now I'm not sure how much it's going to be or what the sizes would be like. 00:53 But I'm really excited for all the brands in this advent calendar. 00:56 So what do we think? Are we feeling this list? 00:58 I really hope that we get at least four good bottles out of this.

UPDATE: I have been informed that Demmy scented curls was the one that approache