SWIPE

@dailymail

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SoundTikTok sound · MEET ME HALFWAY X I FOLLOW RIVERS

Why it worked

The post leveraged nostalgia for early social media and the enduring popularity of Tom Holland, tapping into a desire to see relatable, pre-fame content from a beloved celebrity.

Summary

This post showcases early Instagram photos from Tom Holland's account, dating back to 2012-2013. The images highlight a nostalgic look at his social media presence before his rise to global fame.

Structure

1Introduction of Tom Holland's early Instagram posts
2Showcase of various throwback photos with captions
3Highlighting the 2013 aesthetic and engagement
4Concluding with a look at his pre-fame social media presence

Product placement

Instagram: it ACTS as the platform where Tom Holland posts photos and receives engagement (likes, comments, shares). Removing it would change what happens in the video as the entire premise is about his early Instagram posts. Tom Holland's Instagram account: tomholland2013. It ACTS as the source of the photos being shown and the engagement metrics. Removing it would change what happens in the video.

On-screen text

SWIPE TOM HOLLAND'S FIRST INSTAGRAM POSTS ARE EXACTLY WHAT YOU'D EXPECT FROM 2013

Original caption

Fans are rediscovering Tom Holland's first Instagram posts from 2013, and they're the ultimate throwback to the early days of social media. From blurry selfies to simple one-line captions, the future Spider-Man's feed looks just like everyone else's did over a decade ago. 📸 via @tomholland2013 #tomholland #spiderman #celebrity