I still don't understand

@heatherhyder

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SoundTikTok sound · original sound - ciciwth.ae

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Why it worked

The video leverages a relatable "hack" or unexpected use of a common product that delivers surprisingly good results, creating a "wow" factor and a sense of discovery for viewers interested in hair care.

Summary

The creator shares a surprising hair hack where regular shaving cream, used as a joke, resulted in exceptionally good curls. This unexpected success with an inexpensive product contrasts with her previous spending on specialized curly hair products, leaving her impressed and slightly offended.

Structure

1Expressing confusion about hair results
2Revealing the use of shaving cream as a joke
3Showcasing the unexpectedly good curls
4Comparing the result to expensive curly hair products

Original caption

I wish I had a scientific explanation… but I don’t. 🤦‍♀️ I grabbed a can of shaving cream as a joke, and somehow my curls have NEVER looked this good. Meanwhile, I’ve spent hundreds on curly hair products. I’m equal parts impressed and offended. 😂 #CurlyHair #CurlyHairHack #ShavingCreamHack #CurlyGirl #CurlRoutine

5Expressing mixed feelings of impressiveness and offense

Product placement

Gillette Foamy Regular Shaving Foam ACTS - it is used to style the creator's hair, resulting in good curls. Removing it would change the outcome of the video. Gillette is a brand of shaving products.

On-screen text

I still don't understand

Transcript

I wish I had a scientific explanation… but I don’t. 🤦‍♀️ I grabbed a can of shaving cream as a joke, and somehow my curls have NEVER looked this good. Meanwhile, I’ve spent hundreds on curly hair products. I’m equal parts impressed and offended. 😂