If your curls are always flat, frizzy and undefined, don't give up on them just yet.

@curls.by.bri

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SoundTikTok sound · original sound - curls.by.bri

Promoted product

Pantene

Get shiny, healthy looking hair with Pantene shampoos, conditioners, styling products and hair treatments, designed to meet your hair's individual needs.

4 videos4 creators

Why it worked

The video uses a classic 'before and after' transformation narrative, which provides immediate visual proof of the product's efficacy, combined with a relatable 'budget-friendly' angle that appeals to a broad audience.

Summary

The creator shares her curly hair transformation journey, crediting Pantene's Curl Perfection and Sun Kissed Glow products for her improved hair health and definition. She emphasizes that achieving high-quality results does not require expensive hair care products.

Structure

1Hook addressing common curly hair frustrations
2Before and after visual comparison
3Introduction of Pantene as the consistent solution
4

Original caption

#PantenePartner @Pantene | my FAV budget friendly shampoo & conditioner combo

More from @curls.by.bri

Product placement

(a) Pantene Curl Perfection Shampoo and Conditioner: ACTS; the creator demonstrates the bottles, explains their use, and attributes her hair transformation to them. (a) Pantene Sun Kissed Glow: ACTS; the creator demonstrates the bottle and explains its detangling and defining benefits after pool use. Removing these would change the entire purpose of the video.

On-screen text

Pantene Partner CURLS FRIZZY UNDEFINED YET IS DIDN'T SERUMS CRAZY IT'S ACTUALLY PANTENE PANTENE PERFECTION CONDITIONER

Transcript

If your curls are always flat, frizzy and undefined, don't give up on them just yet. This was my hair a year ago. This is my hair now. But I didn't use any hair growth serums or anything crazy like that. And the one thing that never changed, it's actually Pantene. I've been using Pantene's Curl Perfection shampoo and conditioner for over a year now. Basically since the beginning of my curly hair journey and my curls have gotten healthier, more defined and just better overall. This summer I've been using Pantene's new Sun Kissed Glow. Even after being in the pool all day, my curls were still super defined and I could actually detangle them so easily. And you don't need expensive products for expensive looking hair.