if you're

@gigidiazofficial

56.8K followers · usually 603 views a post

Views

155.9K

Likes

19.4K

Comments

137

Shares

2.6K

SoundTikTok sound · original sound - mariamariesongs

Promoted product

—

Why it worked

The video effectively combines the appeal of unique, handcrafted goods with the desire to support local businesses in a popular NYC neighborhood. The visual demonstration of the crafting process and the offer of free personalization add significant value and appeal.

Summary

This video showcases a leather goods business located on the corner of Crosby Street and Balthazar in Soho, New York City. The business has been operating since 1999 and is run by two passionate individuals who craft leather goods on-site, offering free engravings with every purchase.

Structure

1Introduction to the location and business
2Highlighting the business's longevity and founders
3Demonstrating the crafting process
4Showcasing products and free engraving offer
5Emphasizing support for local NYC businesses

Product placement

Balthazar: appears, a restaurant, removing it would not change what happens in the video. Starbucks: appears, a coffee shop, removing it would not change what happens in the video. REOPETE: acts, a shopping bag with the brand name, removing it would change what happens in the video as it is a branded item being carried by a customer. 85 Spring Street: appears, a street address, removing it would not change what happens in the video. N/A: acts, a leather goods business, removing it would change what happens in the video as it is the subject of the video.

Original caption

Custom gifts + supporting small nyc businesses? Yes please. What a gem 💎 #leathergoods #nycbusiness #giftguide #sohonyc #soho

More from @gigidiazofficial

On-screen text

if you're in Soho you probably passed by this business and didn't realize it's on the corner of Crosby Street by Balthazar it's on the corner of Crosby Street by Balthazar across from across from 85 Spring Street this is a leather goods business that's been around since 1999 ran by two incredibly passionate Rush and Aixa run as they make the leather goods right in front of you every every purchase also comes with a free engraving I got two passport holders and a journal they specialize they specialize in bison and if you're looking this is your place to go you'll also be you'll also be supporting a New York City business while you're at it

Transcript

if you're in Soho you probably passed by this business and didn't realize it's on the corner of Crosby Street by Balthazar it's on the corner of Crosby Street by Balthazar across from across from 85 Spring Street this is a leather goods business that's been around since 1999 ran by two incredibly passionate Rush and Aixa run as they make the leather goods right in front of you every every purchase also comes with a free engraving I got two passport holders and a journal they specialize they specialize in bison and if you're looking this is your place to go you'll also be you'll also be supporting a New York City business while you're at it