switchi

@gigidiazofficial

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SoundTikTok sound · original sound - gigidiazofficial

Promoted product

On

On is a brand of athletic apparel and footwear designed for comfort, lightness, and versatility in various activities.

4 videos4 creators

Why it worked

The video effectively connects the feeling of being 'powered up' and ready to move with the comfort and performance of 'On' athletic wear, using relatable daily routines and fitness activities. The partnership with Dick's Sporting Goods provides a clear call to action and a convenient shopping destination.

Summary

This video showcases the 'On' brand of athletic wear, highlighting its comfort, lightness, and versatility for various activities. It suggests that wearing the right gear makes it easier to start and continue a fitness routine, and directs viewers to shop at Dick's Sporting Goods.

Structure

1Waking up and starting the day
2Getting dressed in 'On' athletic wear
3Engaging in different physical activities (running, training)
4

Original caption

Powered up and ready to move. 🔥 @On @DICK'S Sporting Goods #DKSPartner #DreamOn #ad On can be found at DICK’S Sporting Goods!

More from @gigidiazofficial

Product placement

On (brand of athletic apparel and footwear) ACTS - the shoes and socks are worn by the creator during various athletic activities, demonstrating their use and comfort. Removing it would change what happens in the video. DICK'S Sporting Goods (retailer) ACTS - shown as a place to shop for the 'On' brand, with a logo overlay. Removing it would change what happens in the video.

Call to action

shop at DICK'S Sporting Goods!

On-screen text

switchi switching ON. Some days the hardest part is just starting. It's exporting goods makes it easy. Comfort first. Movement next. When you feel good, you move differently. That's why what I wear matters. COMFORTABLE. LIGHT. MOVES WITH YOU. READY FOR ANYTHING. PERFECTION. CONSISTENCY. So I wear the things that make showing up easier. EASY TO MOVE IN. EASY TO STYLE. EASY TO WEAR ALL DAY. On makes it even easier to shop at DICK'S Sporting Goods! And to keep showing up. EVERY ALWAYS ON.

Transcript

switching ON. Some days the hardest part is just starting. It's exporting goods makes it easy. Comfort first. Movement next. When you feel good, you move differently. That's why what I wear matters. COMFORTABLE. LIGHT. MOVES WITH YOU. READY FOR ANYTHING. PERFECTION. CONSISTENCY. So I wear the things that make showing up easier. EASY TO MOVE IN. EASY TO STYLE. EASY TO WEAR ALL DAY. On makes it even easier to shop at DICK'S Sporting Goods! And to keep showing up. EVERY ALWAYS ON.