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SoundTikTok sound · original sound - gigidiazofficial

Promoted product

Khloé Kardashian Fragrances

2 videos2 creators

Why it worked

The video leverages the popularity of Khloé Kardashian and the aspirational "clean girl aesthetic" to promote her new fragrance line, creating a soft sell that feels authentic to the creator's personal style.

Summary

Khloé Kardashian is launching three new fragrances at Sephora. She describes them as clean, approachable, and sexy, with the "XO Blue" being her personal favorite due to its tropical yet clean scent.

Structure

1Introduction of Khloé Kardashian Fragrances x Sephora launch
2Discussion of the desired perception of the fragrances
3Description of the fragrances' scent profiles (clean, approachable, sexy, tropical)
4Highlighting "XO Blue" as a favorite

Original caption

Stepping into my clean girl aesthetic with Khloe ☺️ #khloekardashian #khloekardashianfragrance #perfume #fragrance #sephorafinds

More from @gigidiazofficial

Product placement

Khloé Kardashian Fragrances (ACTS - the video is about launching and describing these fragrances, removing them would change the video's purpose), Sephora (APPEARS - a retail partner, removing it would not change the core message about the fragrances themselves)

Call to action

check it out

On-screen text

KHLOÉ KARDASHIAN FRAGRANCES X SEPHORA HI, KHLOE HI, LAUNCHING FRAGRANCES SEPHORA. WALKED BEFORE WANT ABOUT MMM QUESTION THINK THOUGH SO SEXY AN SAY MOST WOULD THE BLUE MORE BUT CLEAN ARE HEAVY JUST FABULOUS AESTHETIC XOXO DEFINITELY HAVE XO

Transcript

Hi, Hi, She is launching three fragrances in Sephora. If your fragrances walked into a room before you did, what would you want people to assume about it? Mmm, that's such a good question. I think all three of my fragrances, even though they're so different, they all have this really clean, approachable, sexy sent to them and aura. Say the most would be the XO blue. It's a little bit more tropical, but clean. None of them are overly heavy. So just like I'm that clean, fabulous, aesthetic girl. XO blue is definitely my favorite. You guys have to check it out. There's also XO Chloe and almost always which I absolutely love. Check it out.