Free summer photoshoot

@abigaillucylawson

15.9K followers · usually 6.7K views a post

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Promoted product

Max Spielmann

Why it worked

The video leverages a relatable life event (a baby's birthday) and a compelling offer (free photoshoot, prize draw) to create engaging content. The visual appeal of the baby and the clear presentation of the offer encourage viewers to consider the service.

Summary

The video showcases a free summer photoshoot offer at Max Spielmann, featuring a baby named Bella celebrating her first birthday. It highlights the photoshoot experience and the chance to win a £1000 voucher.

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Transcript, structure and on-screen text

8 beats and 18 lines of on-screen text — the parts you need to write your own version.

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Original caption

Did you know you can get a FREE photoshoot of your little one at @MaxSpielmann this summer? With Bella turning one this weekend, the timing couldn’t have been more perfect. I really wanted some beautiful photos to remember this little version of her forever 🥹 You even get a FREE 8x6” print to take home, and every family who takes part is entered into a £1,000 voucher prize draw. If you’ve been meaning to get some updated photos of your little one, this is your sign ✨ AD ♥️ #maxspielmann #freephotoshoot #family #summerholidays #firstbirthday