your sign to get the £1 birthday bear 🥳 🎂

@abigaillucylawson

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SoundTikTok sound · I Knew It, I Knew You

Promoted product

Build-A-Bear Workshop

Build-A-Bear Workshop is a store where customers can create and customize their own stuffed animals.

7 videos4 creators

Why it worked

The video leverages a highly relatable and cost-effective promotion ('pay your age') for a beloved children's brand, tapping into the emotional appeal of family bonding and celebrating milestones like a first birthday.

Summary

A mother and her baby visit a Build-A-Bear Workshop to take advantage of the "pay your age" deal, resulting in a £1 birthday bear. The video captures the heartwarming experience of creating the bear and the joy it brings to the family.

Structure

1Entering Build-A-Bear Workshop
2Baby interacting with a bear
3Stuffing the bear
4Receiving the finished bear

Original caption

If your baby is turning one, this is your sign to make the most of @Build-A-Bear Workshop pay your age deal 🎂 during their birthday month, children can pay their age for a special birthday bear🧸 so we only had to pay £1!! This song was on when the bear was made it and it was such a cute and wholesome memory 🥹 know this will be a new birthday tradition for us and a moment for the pink gingham pjs!! #birthdaydeals #familydayout #firstbirthday #motherhood

More from @abigaillucylawson

Product placement

Build-A-Bear Workshop: ACTS - its interface is operated to stuff a bear, a visible result comes from it (a stuffed bear). Removing it would change what happens in the video.