Why it worked
The video leverages the popularity of a specific designer shoe (Balenciaga Runners) and combines it with a clear call to action and discount code, making it easy for interested viewers to make a purchase.
Summary
The video showcases a pair of Balenciaga Runners, presented as a popular and desirable shoe. The creator directs viewers to their website, StockXKicksvip.com, to purchase them using a discount code.
Product placement
StockXKicksvip.com ACTS as an online marketplace for designer sneakers, and the creator uses it to sell Balenciaga Runners. Removing it would change what happens in the video. Balenciaga Runners APPEARS as the specific product being sold, and removing it would change what happens in the video.