Durban, what are you waiting for?

@bargain_queen_stacey

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SoundTikTok sound · Golden Days

Promoted product

Sham Schawarma & Grill

Why it worked

The video uses a relatable 'first visit' narrative and high-quality close-ups of food to trigger cravings, effectively positioning the restaurant as a must-visit local experience.

Summary

The creator visits Sham Schawarma & Grill in Durban to review their newly launched menu items and desserts. She highlights the dining experience, specific dishes like the Arayes and gourmet milkshakes, and encourages viewers to visit.

Structure

1Introduction to the restaurant
2Highlighting the dining experience
3Showcasing new menu items and shakes
4Reviewing the Arayes and lamb chops
5Trying the new desserts
6

Original caption

We are back at our favourite restaurant @sham.schawarma.za at @Florida Fields They recently launched new menu items as well as a delicious range of desserts - we have to go again to try them all the 2 cakes we had were amazing! Sham Sebastian cheesecake with Belgian chocolate sauce and a Dolce Tiramisu layer cake 😍 Follow for more foodie spots around Durban - we have a week full of restaurant visits planned. #Foodie #durbantiktok #shawarma #middleeasternfood #sansebastian We were hosted at Sham Schawarma

More from @bargain_queen_stacey

Product placement

Sham Schawarma & Grill (a) ACTS: The video demonstrates their new menu items, desserts, and restaurant atmosphere, and the creator recommends the restaurant to viewers. Removing the restaurant name would change the video as it is the subject of the review. Florida Fields (b) APPEARS: The location/shopping center where the restaurant is located. Removing this would not change the video's core purpose.

Call to action

Follow for more amazing foodie spots around Durban.

On-screen text

Sham Schawarma New Menu DURBAN, WHAT ARE YOU WAITING FOR? NOT VISITED SHAM SIGN TO HEAD STRAIGHT AWAY NEW ITEMS ON THEIR MENU RECENTLY AND INVITED US TRY THEM OUT PARENTS FIRST VISIT TO SHAM HAD PRETTY MUCH THE SAME REACTION THAT EVERYONE WE TAKE HAS NOT JUST A MEAL IT'S A WHOLE EXPERIENCE NEVER EXPERIENCED FLAVOURS LIKE WE HAD THIS WEEKEND GOURMET SHAKES FERRERO ROCHER LOTUS BISCOFF FOOD FOMO AND LITTLE BIT OF I RECOMMEND ORDERING A VARIETY OF THE MIDDLE OF THE TABLE LIKE ALL GETTING STUCK IN THE ARAYES THAT ABSOLUTELY DELICIOUS LOADED MINE UP SALADS AND THE DIPS ALONG THE THEY'VE ALSO ADDED THEIR BARBECUE MENU SUCCULENT, TENDER, DELICIOUS THEY'VE ALSO ADDED THE SHAM SEBASTIAN CHEESECAKE, 10 OUT OF 10 AND THE TIRAMISU CAKE WAS ABSOLUTELY DELICIOUS THEIR PRICES ARE ALSO REALLY AFFORDABLE FOLLOW FOR MORE AMAZING FOODIE SPOTS AROUND DURBAN

Transcript

Durban, what are you waiting for? If you have not visited Sham Schawarma yet, this is your sign to head down there straight away. They launched some new items on their menu recently and invited us to come and try them out. This is my parents' first visit to Sham and my mom had pretty much the same reaction that everyone we take has. She said it's not just a meal, it's a whole experience and she has never experienced flavours like we had this weekend. So straight onto the new items, they have two gourmet milkshake flavours, a Ferrero Rocher and an absolutely divine Biscoff. If you have food FOMO and want to try a little bit of everything, I recommend ordering a variety of the menu, putting it in the middle of the table like we do and all getting stuck in. The Arayes that are new on the menu are absolutely delicious. It's stuffed with mince and then I loaded mine up with all the salads and the dips along the way. They've also added lamb chops to their barbecue menu, succulent, tender, delicious. They've also added desserts, the Sham Sebastian cheesecake, 10 out of 10 and the Tiramisu cake was absolutely delicious. Their prices are also really affordable. Don't forget to follow for more amazing foodie spots around Durban.