why i'm switching from hobonichi to aura estelle อv♡e

@plumeria.cloud

34.7K followers · usually 7.9K views a post

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SoundTikTok sound · Gentle Morning Routine

Promoted product

Aura Estelle

Shop Aura Estelle planners, planner covers, inserts, journals, stickers, and stationery designed in Canada, including Tomoe River and Sanzen paper planners.

2 videos2 creators

Why it worked

The video taps into the popular journaling and stationery community by discussing a common dilemma: switching between popular planner brands. The creator's personal reasoning and aesthetic appeal likely resonated with viewers who also use or are interested in these types of planners.

Summary

The creator explains their decision to switch from Hobonichi planners to Aura Estelle planners. They found that the Hobonichi Weeks planner did not fit their lifestyle and they are no longer purchasing it for aesthetic reasons alone.

Structure

1Introduction of Hobonichi planners
2Decision to stop using Hobonichi
3Introduction of Aura Estelle as a replacement
4

Original caption

it feels bittersweet, but i already bought my aura estelle and it is on the way to me! i feel like a lot of you guys started following me for my hobonichi content, but i don't want to buy it again just for content purposes 🙇‍♀️🙇‍♀️ #hobonichi #auraestelle #journal #journaling #stationery

More from @plumeria.cloud

Product placement

Hobonichi Cousin: ACTS - it is a planner that the creator uses for journaling and planning. Removing it would change the video's focus. Aura Estelle: ACTS - it is a planner that the creator is switching to. Removing it would change the video's focus.

Call to action

Let me know what journal you guys are planning to use for next year.

On-screen text

why i'm switching from hobonichi to aura estelle อv♡e

Transcript

For the past two years I've been using Hobonichi Cousin and Weeks. But I finally decided that I will not be repurchasing it for 2027. And I'm switching over to the Aura Estelle style. The weeks specifically just didn't fit my lifestyle. I know a lot of people choose Hobonichi for the aesthetic, but it just isn't working for me anymore. Let me know what journal you guys are planning to use for next year.