The video taps into the popular 'journaltok' community by sharing personal planning experiences and showcasing aesthetically pleasing stationery. The creator's enthusiasm and relatable struggles with planner usage likely resonated with viewers who also engage in planning and journaling.
Summary
The creator shares their experience and plans for using Hobonichi planners in 2027. They discuss their past use of the Hobonichi Cousin and Weeks, highlighting the pros and cons of each, and express excitement for the upcoming season and trying new layouts.
Structure
1Introduction to Hobonichi season and plans for 2027.
2Review of past Hobonichi Cousin usage and its limitations.
3Discussion of the Hobonichi Weeks as a portable work planner.
Original caption
who’s excited for hobonichi season 🙋 #hobonichi #hobonichiweeks #hobonichicousin #journaltok
More from @grandmother.anne
More breakout videos from this creator.
4Introduction of the Hobonichi plain notebook for journaling.
5Anticipation for new Hobonichi Weeks patterns in 2027.
Product placement
Hobonichi (planner): The video shows and discusses the use of Hobonichi planners, specifically a Hobonichi Cousin and a Hobonichi Weeks, for journaling and planning. The creator uses them to organize their life and expresses satisfaction with their functionality. This is an ACTS placement as the product's interface and purpose are demonstrated and discussed.
Call to action
Let me know what you're excited about about Hobonichi season.
On-screen text
HOBONICHI
PREVIEW:
my plans
for 2027
around
month
starts
you
some
I've
past
using
what
using
2027.
last
started
hobonichi
July
so
got
oops
cousin
and
me
hobonichi
world.
mostly
for
journaling
really
into
testing
As
same
plan
weeks.
year
full
with
cousin
spoiler
alert
last.
Um
it
chunky
uh
carry
of
was
And
the
and
cousin
really
amount
the
pages
pressure.
using
was
so
in
April
to
notebook
has
really
to
write,
about
although
like
layouts
also
some
this.
And
made
difference
don't
feel
do
day.
this
my
weeks.
plaid
one
and
comes
work
planner.
planning
continue
this
2027.
alongside
weeks,
think
decided
balance
between
cousin
plain
hobonichi
free.
getting
A5
free,
which
the
sections.
like
monthly,
which
basically
but
dates.
so
about
and
see
weeks
get.
the
I've
enjoyed.
knows?
what
about
Hobonichi
2027.
Transcript
who’s excited for hobonichi season 🙋 #hobonichi #hobonichiweeks #hobonichicousin #journaltok
Hobonichi season is around the corner and the full month of previews starts tomorrow. So I thought I would talk you through some of the Hobonichis I've used in the past, what I'm using right now and what I'm thinking of using going into 2027. Last year I started using a Hobonichi in July. So first I got a Hobonichi cousin, a Vec, and this really launched me into like the Hobonichi world. I used this mostly for journaling, really like to get into um testing out layouts. As you can see I mostly do the same one. I will say the weekly pages not something I really used a ton, but the back, it wasn't like a huge super matter. And I loved it so much that I ended up getting this tomato red color, which I think is so gorgeous and this became my work planner and I have to say love work planner. Like this is like become my writer die. I used to take notes in the back. I plan weeks. This year I decided to go full send with a Hobonichi cousin. Spoiler alert, this didn't last. Um, it got chunky, uh, and difficult to carry around because of how heavy it was. And again, like I wasn't using the weekly pages and the cousin really like a lot of pressure. I wasn't using them, was feeling like I was wasting pages. So in April to notebook, this has been really good for me to just be able to write, not even worry about layouts, although I kind of like layouts also, but then I also just have some writing like this. And this has made a big difference because I don't feel the pressure to do it every day. What I also have this year is my weeks. Plaid shirt fabric one and this comes with me everywhere. It's my work planner. Like I'm everything every week looks different, but really like this. This is my everything planner. So planning to continue this in 2027 alongside weeks, I think decided the nice balance between a cousin and just a plain notebook is Hobonichi free. So I'm going to be getting A5 free, which doesn't have the weekly sections. It just has the like monthly, which I do enjoy. I don't like use them a lot, but I think I could find something to do with them. Bunch plain pages journaling, which basically look like this, but like without the dates. So I'm really excited about that and I'm really excited to see what weeks patterns we get. I've enjoyed the shirt fabric. I've enjoyed. So who knows? What about Hobonichi season?
