normalize not spending $600 on an espresso machine when one of these costs $30

The video likely resonated with viewers by offering a budget-friendly alternative to a luxury item, tapping into the 'deinfluencing' trend and the popular at-home coffee culture.

The video shows a person making coffee using a Moka Pot and pouring it into a jar with ice and milk. The on-screen text suggests that this method is a cost-effective alternative to expensive espresso machines.

Bialetti USA (appears): This is a brand of Moka Pot, a coffee maker. It appears as a watermark or logo on the product being used. Removing it would not change what happens in the video.