Why it worked
The video likely resonated due to its relatable humor about personal preferences for coffee additions, presented in a visually satisfying way. The use of a popular seasonal flavor and a recognizable brand also contributed to its appeal.
Summary
The video shows someone making a coffee drink by pouring coffee and then a significant amount of Chobani Pumpkin Spice Coffee Creamer into a jar with ice. The on-screen text humorously suggests that the amount of creamer used is excessive.
Structure
- 1Pouring coffee into a jar with ice
- 2Adding a large amount of creamer
- 3Text overlay about excessive creamer
Product placement
Chobani Coffee Creamer (Pumpkin Spice) ACTS - it is poured into a coffee drink, visibly changing its color and texture. Removing it would change the drink being made. Chobani ACTS - it is the brand name on the coffee creamer bottle.