my everything shower (ft. all Ulta products)

The video likely performed well due to its relatable "everything shower" theme, which taps into popular self-care and routine content trends. The aesthetic presentation and clear showcasing of multiple products from a well-known retailer like Ulta also contribute to its appeal and shareability.

The video showcases a person's "everything shower" routine, featuring various beauty products from Ulta. It demonstrates the use of exfoliating gloves, body wash, shampoo, conditioner, body scrub, and body cream.