Canopy is officially at Ulta

@get.canopy

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SoundTikTok sound · Sakura-lined street

Promoted product

Canopy

Canopy is a cloud-based accounting practice management software with CRM, document management, a client portal app, workflow, payments, time and billing.

2 videos

Why it worked

The video leverages the popularity of Ulta Beauty as a shopping destination and showcases desirable wellness products in a relatable "shop with me" format. The inclusion of multiple popular Canopy products and a clear call to action to find them in-store or online drives engagement.

Summary

The video shows a person shopping at Ulta Beauty for Canopy brand wellness and home products. They highlight several items including an aroma kit, sound machine, showerhead, and humidifier before checking out and encouraging viewers to find the products in-store or online.

Structure

1Arriving at Ulta Beauty
2Restocking on favorites
3Exploring the Wellness section
4Highlighting specific Canopy products

Original caption

seeing our products on @ultabeauty shelves feels so surreal! 🧡 #UltaBeauty #shopwithme #shopping #wellness #fyp

More from @get.canopy

Product placement

Ulta Beauty: APPEARS - a store name and logo visible on the building and on bags. Removing it would not change what happens in the video, but it is the location where the products are sold. Canopy: ACTS - products are shown and discussed. Removing it would change what happens in the video. Solstice Aroma Kit: ACTS - a product shown and discussed. Removing it would change what happens in the video. Canopy Sound Machine + Aroma: ACTS - a product shown and discussed. Removing it would change what happens in the video. Canopy Mini Filtered Showerhead: ACTS - a product shown and discussed. Removing it would change what happens in the video. Canopy Bedside Humidifier: ACTS - a product shown and discussed. Removing it would change what happens in the video.

Call to action

you can use our store locator on our website to find us in an Ulta near you or online at ultabeauty.com

On-screen text

Canopy is officially at Ulta and we had to head in to see for ourselves! First we restocked on some of our favorites then headed to Wellness by Ulta Beauty where we are located we of course grabbed Our Ulta exclusive Aroma Kit, Solstice I wish you could smell through the screen here in store we also have our Sound Machine + Aroma our Mini Filtered Showerhead and of course our Bedside Humidifier we checked out with all of our goodies and after months of hard work seeing our products on shelf felt so surreal you can use our store locator on our website to find us in an Ulta near you or online at ultabeauty.com happy shopping!

Transcript

Canopy is officially at Ulta and we had to head in to see for ourselves! First we restocked on some of our favorites then headed to Wellness by Ulta Beauty where we are located we of course grabbed Our Ulta exclusive Aroma Kit, Solstice I wish you could smell through the screen here in store we also have our Sound Machine + Aroma our Mini Filtered Showerhead and of course our Bedside Humidifier we checked out with all of our goodies and after months of hard work seeing our products on shelf felt so surreal you can use our store locator on our website to find us in an Ulta near you or online at ultabeauty.com happy shopping!