GURWM.

@jocelynmeiere

3.1M followers · usually 164.4K views a post

Views

515.6K

Likes

36.3K

Comments

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jocelynmeiere

Yes I shaved my head bald, I speak Russian & he is still my boyfriend.

Why it worked

The video likely performed well due to its relatable 'Get Ready With Me' format, showcasing popular beauty products and trends. The creators' engaging presentation and the use of multiple, identifiable brands likely attracted viewers interested in skincare and beauty routines.

Summary

Two creators are doing their "Get Ready With Me" (GRWM) routine, showcasing various skincare and beauty products. They apply products to their faces and hair, highlighting the items they are using.

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Transcript, structure and on-screen text

5 beats and 1 lines of on-screen text — the parts you need to write your own version.

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Original caption

Gooooood Nighttt from Joss & @Megan Odoch As always: @Tatcha @UKLASH @Kérastase @rhode skin @medicube UK @haruharu wonder #gurwm #skincare #skincareroutine #nightroutine