Why it worked
The video uses a common skincare question and a humorous, relatable answer to create engaging content. The DIY aspect and the visual of the white substance on the face likely sparked curiosity and relatability among viewers interested in skincare.
Summary
The video shows a person applying a white substance to their face, which is implied to be a DIY skincare treatment. The on-screen text poses a question about skin brightening serums and then humorously suggests the person's own concoction as the answer.
Structure
- 1Question about skin brightening serum
- 2Person applies white substance to face
- 3On-screen text states 'Me:'
- 4Close-up of the person's face with the substance
On-screen text
Which skin brightening serum do you use?
Me: