Today we're making an iced cardamom latte with vanilla cold foam inspired by

@ally_wong

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SoundTikTok sound · Evening Smooth Jazz

Promoted product

NEST Cardamom Latte Eau de Parfum

Like cashmere on bare skin, this spicy gourmand eau de parfum is endlessly wearable. The gentle heat - NEST NEW YORK

Why it worked

The video effectively links a popular beverage trend (cardamom latte) with a fragrance, creating a sensory connection that appeals to a broad audience. The 'paid partnership' disclosure and the clear product placement suggest a strategic collaboration to leverage this connection.

Summary

The creator makes an iced cardamom latte inspired by the NEST Cardamom Latte Eau de Parfum. She then demonstrates spraying the perfume on her wrist and describes its scent profile, comparing it to the latte she made.

Structure

1Making an iced cardamom latte
2Spraying and describing the NEST Cardamom Latte Eau de Parfum
3Comparing the latte and perfume scents
4Enjoying the latte

Product placement

Original caption

Cardamom latte season is approaching!! 🌝 Cardamom Latte Eau de Parfum is now available @sephora @NEST New York #NestPartner

More from @ally_wong

Call to action

now available @sephora

On-screen text

Cardamom Latte Eau de Parfum is now available @sephora @NEST

Transcript

Today we're making an iced cardamom latte with vanilla cold foam inspired by Cardamom Latte Eau de Parfum This is a warm and spicy gourmand fragrance. You get the gentle heat from the cardamom but then it's balanced out by the creaminess of the coconut milk and jasmine petal notes. Like cardamom on berries. This fragrance just feels like a warm and spicy gourmand. It's so cozy, so creamy, and effortless. It tastes exactly like the mood of the fragrance. And so I made my latte with a simple cardamom syrup, topped it with two shots of espresso and vanilla cold foam. Cheers!