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7.5Talking HeadOther hookB2B
Hook
PHIL KNIGHT
@cody.askins
39.5K followers · usually 536 views a post
Views
3.9K
Likes
43
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0
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Why it worked
The video uses a relatable exercise and a motivational quote from a well-known figure to encourage engagement and inspire viewers. The visual progression of people standing or remaining standing reinforces the message.
Summary
The video shares an exercise from Phil Knight, founder of Nike, about dedication to running. It asks viewers to stand if they run a certain number of times per week, highlighting those who persist regardless of conditions.
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Transcript, structure and on-screen text
6 beats, a 163-word transcript and 41 lines of on-screen text — the parts you need to write your own version.
Original caption
Nobody sees the early mornings. Nobody sees the hard days. But those are the moments that separate you. Keep showing up. Keep putting in the work. We're under the lamppost cheering you on. 👊 #CodyAskins #Mindset #Leadership #Success #KeepGoing
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