Nike invented jogging and it was all just a marketing scheme

The video uses a 'contrarian' hook that challenges a common belief, which immediately captures attention, followed by a fast-paced, visually engaging storytelling style that keeps the viewer watching to see how the 'scheme' worked.

The video explains the origin story of Nike, detailing how Phil Knight and Bill Bowerman used the book 'Jogging' to create a market for running shoes. It credits the 'Entrepreneurs on Fire' podcast as the source of this business history.