I love this multi-use design

@costcotv

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Views

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SoundTikTok sound · Spring

Promoted product

Pike & Main coffee table

Why it worked

The video effectively showcases a desirable product with multiple practical features (storage, lift-top) in a relatable setting (Costco), appealing to viewers looking for functional and aesthetically pleasing home furnishings.

Summary

A woman showcases a round coffee table from Costco with a lift-top and hidden storage. The video highlights its multi-functional design and acacia veneer finish.

Structure

1Introduction to the coffee table
2Demonstration of lift-top feature
3Demonstration of hidden storage
4Highlighting the finish and hinges
5Showing the price

Product placement

Pike & Main coffee table: It ACTS as a coffee table with storage and a lift-top mechanism. Removing it would change what happens in the video. Costco: It APPEARS as the retail location where the product is sold. Removing it would not change what happens in the video.

Original caption

Beautiful coffee table at Costco! #costco #coffeetable

More from @costcotv

On-screen text

399.99

Transcript

I love this multi-use design Costco has this beautiful round coffee table The coolest part is that one side lifts up into a table while the other side opens for hidden storage. It has a beautiful round coffee table And a beautiful acacia veneer finish. And soft close hinges.