Trying the Protein Icecream

@costcotv

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SoundTikTok sound · original sound - costcotv

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+124.2K views over 33.5d · ~3.7K/day · 31 observations

Promoted product

Protein Pints

2 videos2 creators

Why it worked

The video taps into the popular trend of high-protein, low-sugar alternatives to traditional desserts, combined with the strong consumer interest in Costco finds. The creator's genuine reactions and clear presentation of the product's benefits make it relatable and informative.

Summary

The creator tries three flavors of Protein Pints ice cream purchased from Costco: Chocolate, Cookies & Cream, and Cookie Dough. She reviews each flavor, noting the protein content and taste.

Structure

1Introduction to Protein Pints ice cream at Costco
2Trying the Chocolate flavor
3Trying the Cookies & Cream flavor
4Trying the Cookie Dough flavor
5

Original caption

Protein Pints at Costco! #costco #protein #icecream @Protein Pints

More from @costcotv

Product placement

Protein Pints (ice cream): ACTS - it is eaten and reviewed by the creator. Removing it would change the video. Costco (store): APPEARS - it is the location where the product is purchased. Removing it would not change the video.

On-screen text

Trying the Protein Icecream 30g protein per pint Chocolate Cookies & Cream Cookie Dough 30g protein per pint 30g protein per pint 30g protein per pint

Transcript

Protein Pints at Costco! Do you do this? Wow, new protein ice cream is in Costco. 30g of protein per pint. Chocolate Cookies & Cream Let's go. Mmm. This is not sweet at all. Cookies & Cream Mmm. I like this. Last but not least. Cookie Dough Cookie Dough I taste cream. This is 9 out of 10.