@7newsaustralia — 17x breakout

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This vision,

@7newsaustralia

3.1M followers · usually 118.9K views a post

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1.3M

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57.7K

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Why it worked

The video likely performed well due to its timely and impactful reporting on the ongoing conflict between Ukraine and Russia, featuring dramatic footage and significant human interest elements.

Summary

The video shows footage of a Russian drone attacking a civilian selling vegetables in Ukraine, and also reports on recent Ukrainian strikes on Russian targets, including Wildberries warehouses. The conflict between Ukraine and Russia is noted to be approaching four and a half years.

Structure

1Drone attack on civilian in Ukraine
2Ukrainian strikes on Russian targets
3Wildberries warehouses hit
4Conflict duration update

Product placement

7NEWS Australia (channel logo, appears, removing it would not change what happens in the video) Sunrise (channel logo, appears, removing it would not change what happens in the video) Volodymyr Zelensky (person, appears, removing it would not change what happens in the video) X (social media platform, appears, removing it would not change what happens in the video) Wildberries (e-commerce platform, acts - it is a warehouse that was struck, removing it would change what happens in the video)

On-screen text

WARNING THIS VIDEO CONTAINS GRAPHIC MATERIAL 7 NEWS 7 NEWS.COM.AU 7 SUNRISE Volodymyr Zelensky via X Russian drone appears to hunt civilian Isabelle Mullen Reporting Volodymyr Zelensky says is a civilian who was selling vegetables on the roadside. That drone goes around and around in circles as this man appears to run away from it, but then eventually it does detonate. That man injured in that strike, but ultimately surviving. He did suffer a concussion. Now, earlier in this week, Ukraine executed a number of strikes on its own, hitting a Russian beach yesterday and killing seven, including three children, also targeting a number of Wildberries warehouses, that's the Russian equivalent of Amazon. Five killed and ten injured in the most recent Ukrainian strikes. This most recent conflict between Ukraine and Russia is now approaching four and a half years.

Original caption

Ukraine has accused Russia of committing a war crime after a video on social media showed a drone chasing down and wounding a vegetable seller in the southern Ukrainian city of Kherson. Footage shared by Ukrainian police shows the drone pursuing a man around a van being used as a street stand before exploding as he dives for cover behind the vehicle. Police said the man in his 50s survived but suffered shock and shrapnel injuries. The attack comes after a Ukrainian done struck a popular beach in Russia, killing seven people. #ukraine #russia #drone #droneattack #zelensky