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CVR and CTR have moved in opposite directions on Meta
@beardpreneur
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Selling · SaaS › Marketing Tool
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Meta (platform): appears as the platform on which ads are run. Removing it would change the context of the video. Facebook Ads (service): appears as the subject of the video, with data presented on its performance. Removing it would change the video's topic. Google Ads (service): mentioned as a comparison point for ad performance. Removing it would not change the video's core message about Facebook Ads. Bing Ads (service): mentioned as a comparison point for ad performance. Removing it would not change the video's core message about Facebook Ads.
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CVR and CTR have moved in opposite directions on MetanOver the last year, click-through rate doubled while conversion rate roughly halvednCVR peak 1.35%nWeek of Jan 26nCVRnCTR peak 1.23%nWeek of Apr 12nCTRn1.4%n1.1%n0.8%n0.5%nJann2025nMarnMaynnewsletter growth.com
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Why Facebook ads conversion rates are tanking. #FacebookAds #facebookadvertising #digitalmarketing #MetaAds
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