There are 6 settings in your ad account

There are six settings buried in your Meta Ad account that is quietly wrecking your results and the worst part is Meta likes to turn them back on when you're not even looking and it does it to all of us. So the very first one is going to be view through attribution. Found at the ad set level, turned it off. Meta will take credit every time somebody just scrolls past your ad and buys anything. Then in the placements, I want you to kill off the audience network, turn off Messenger and turn off WhatsApp. You don't want your ads showing up between levels of candy crush or on some weird app that my 8-year-old might see. Turn off multi advertiser ads so you're not parked right next to your competitor. You know those ads down at the bottom underneath uh other ads, turn those off. And all of those advanced plus endorsements, you know, the like 27 million of them. They literally will rewrite your creative. Put stupid music on there, change your texts, change your headlines, change your CTA. And you won't even be able to tell it's actually working. I strip all of that off every single fucking ad that we run because it makes more money with Turn all those off. I tell you to go and test one thing at a time, but I just go ahead and turn all those off. It works for all the 60 plus ad accounts that we manage and you will notice that your cost per purchase or your cost per lead phenomenon better.