The video uses a relatable 'POV' format to address a common pain point with a high-end product, naturally inviting engagement from other owners of the same device.
Summary
The creator demonstrates that her Dyson Airwrap is malfunctioning by showing herself using it on her hair. She asks her audience for advice on whether it can be repaired or if it needs to be replaced.
Structure
1Creator shows Dyson Airwrap
2Demonstrates device malfunction
3Asks audience for repair advice
Product placement
Dyson Airwrap (a) it ACTS: the creator is shown operating the device on her hair, demonstrating its current state of malfunction. Removing it would change the entire premise of the video.
Original caption
Has anyone fixed this or does it need a whole replacement?? @Dyson ANZ #dysonairwrap #dysonhair #airwrap #hairtools #SelfCare