How do y'all willingly blow dry your hair

@cassidijustus

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SoundTikTok sound · original sound - liamfawell

Promoted product

Revlon One-Step Volumizer Plus

Free Shipping at $35. Shop One-Step Volumizer PLUS 2.0 Hair Dryer and Hot Air Brush Revlon

Why it worked

The video leverages a highly relatable 'pain point' (the chore of blow-drying hair) to showcase a popular beauty tool in a natural, non-salesy way.

Summary

The creator demonstrates the tedious process of blow-drying her hair using a Revlon One-Step Volumizer Plus. The video highlights the effort involved in hair styling through a relatable, short-form clip.

Structure

1Creator begins blow-drying hair
2Close-up of the Revlon device in use
3Creator expresses frustration with the process

Product placement

Revlon One-Step Volumizer Plus (a 2-in-1 hair dryer and styler). It ACTS: the creator is shown operating the device, using it to brush and dry her hair simultaneously, which is the primary action of the video. Removing it would change the entire premise of the video.

On-screen text

Original caption

Maybe do it 5 times a year lol #girlthings #blowdry #hairtok