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42.2Talking HeadStory Open hookLifestyle
Hook
I woke up to
@desertbeanliving
6.5K followers · usually 1.8K views a post
Views
76.4K
Likes
7.4K
Comments
161
Shares
2.1K
Promoted product
The Coffee Bean & Tea Leaf Pumpkin Dry Iced Americano
Why it worked
The video taps into seasonal excitement for fall drinks and leverages the creator's personal enthusiasm for the product, creating a relatable and enticing soft sell.
Summary
The creator is excited about the return of The Coffee Bean & Tea Leaf's Pumpkin Dry Iced Americano. She encourages viewers to use the app for early access to the fall menu and to try the drink.
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Transcript, structure and on-screen text
5 beats, a 63-word transcript and 2 lines of on-screen text — the parts you need to write your own version.
Original caption
Pumpkin is back at The Coffee Bean & Tea Leaf. Check your app for early access. If you do not have the app, don't worry the fall menu will be dropping in a couple of weeks. #thecoffeebeanandtealeaf #thecoffeebean #dryicedamericano @The Coffee Bean & Tea Leaf
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