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43.1Talking HeadStory Open hookLifestyle
Hook
I woke up to
@desertbeanliving
7.0K followers · usually 2.0K views a post
Views
85.2K
Likes
7.7K
Comments
168
Shares
2.2K
Promoted product
The Coffee Bean & Tea Leaf Pumpkin Dry Iced Americano
Why it worked
The video taps into seasonal excitement for fall drinks and leverages the creator's personal enthusiasm for the product, creating a relatable and enticing soft sell.
Summary
The creator is excited about the return of The Coffee Bean & Tea Leaf's Pumpkin Dry Iced Americano. She encourages viewers to use the app for early access to the fall menu and to try the drink.
Structure
- 1Woke up to a good morning text about the drink's return
- 2Mentions early access via the app
- 3Encourages viewers to try the drink
- 4Takes a sip and expresses enjoyment
- 5Reiterates the call to action to try the drink
Original caption
Pumpkin is back at The Coffee Bean & Tea Leaf. Check your app for early access. If you do not have the app, don't worry the fall menu will be dropping in a couple of weeks. #thecoffeebeanandtealeaf #thecoffeebean #dryicedamericano @The Coffee Bean & Tea Leaf
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