the overconsumption is

@jazminer17

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SoundTikTok sound · original sound - jazminer17

Promoted product

Oral-B

Explore Oral-B's electric, manual and battery toothbrushes. Read important information on how to maintain good oral hygiene and a healthy smile.

3 videos2 creators

Why it worked

The video taps into a relatable sentiment about consumerism and waste, using a common household item to illustrate the point. The creator's direct and slightly incredulous tone makes the message engaging.

Summary

The creator expresses shock at the amount of toothbrushes available in a store, highlighting the overconsumption of a product that lasts a long time. They question the necessity of buying multi-packs when a single toothbrush can last for years.

Structure

1Comment on overconsumption of toothbrushes
2Show a value pack of 6 toothbrushes
3Discuss how long a toothbrush lasts
4Show a pack of 2 toothbrushes

Original caption

it’s insane how crazy the overconsumption is. #overconsumption #jazsmith #savingmoney #lifehacks #relatable

More from @jazminer17

Product placement

Oral-B Cavity Defense Value Pack (acts: toothbrush brand, produces: toothbrushes for cavity protection, removing it would change the video by removing the product being discussed); Oral-B Brilliance (acts: toothbrush brand, produces: toothbrushes, removing it would change the video by removing the product being discussed)

On-screen text

the overconsumption is INSANE nobody needs this many toothbrushes

Transcript

it’s insane how crazy the overconsumption is. nobody needs this many toothbrushes. 1, 2, 3, 4, 5, 6 toothbrushes. This would last my family six toothbrushes at least six years. We all share the same toothbrush. Our toothbrush lasts us over a year. I know a lot of people say to replace it, but I feel like that's a way for them to scheme in money. Well, I know it's a way. Like, you only need two if you're trying to brush two families' teeth for at least a couple of years. Like, look, two. Like, you only need two if you're trying to brush two families' teeth for at least a couple of years.