Guys I actually just got

@morganbarttt

2.5K followers · usually 1.5K views a post

Views

17.8K

Likes

266

Comments

15

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34

SoundTikTok sound · original sound - morganbarttt

Promoted product

Jansport backpack

Shop JanSport for a quality collection of backpacks, bags, totes, and accessories. Find backpacks and bags that fit every lifestyle and every adventure.

3 videos3 creators

Why it worked

The video likely performed well due to its relatable "haul" format, the creator's genuine excitement, and the visually appealing product (polka dot backpack) which taps into popular aesthetics like Y2K.

Summary

The creator excitedly unboxes a new polka dot Jansport backpack. She expresses her love for the backpack and her anticipation of using it for back-to-school shopping.

Structure

1Unboxing a package
2Revealing a cute polka dot Jansport backpack
3Expressing excitement and love for the backpack
4Mentioning it's for back-to-school shopping

Original caption

Ya yall better comp this is so cute I can’t wait to use it!!! 😝 #y2k #backtoschoolshopping #backpack #playgroundprep

More from @morganbarttt

Product placement

Jansport: it ACTS - it is a backpack that the creator is showing off and is excited about. Removing it would change what happens in the video. Jansport logo: it APPEARS - it is a logo on the backpack. Removing it would not change what happens in the video.

On-screen text

I <3 PINK

Transcript

Guys I actually just got 00:01 I actually just got 00:02 really exciting package in the mail and I have to show you guys 00:03 this because 00:04 it's so cute 00:05 I like started partially opening it and then I realized what it was and I was like oh 00:08 hold up 00:09 I want to show you guys this because 00:10 it's so cute 00:11 it's so cute 00:12 I'm so excited 00:13 Oh my gosh guys 00:14 Oh my gosh guys 00:15 Don't play 00:16 Oh my gosh 00:17 Don't play 00:18 Oh my gosh guys 00:19 I freaking love 00:20 Oh my gosh guys 00:21 Oh my gosh 00:22 Oh my gosh 00:23 Oh my gosh 00:24 Oh my gosh 00:25 Oh my gosh 00:26 Oh my gosh 00:27 Oh my gosh 00:28 I freaking love 00:29 Oh my gosh 00:30 Oh my gosh 00:31 Oh my gosh 00:32 Oh my gosh 00:33 this polka dot Jansport backpack for back to school shopping 00:34 like y'all 00:35 Okay obviously I need some stuff in it but like this is so cute 00:41 this is so cute 00:42 this is so cute 00:43 I'm so excited